Calculators — Free

Marketing Budget Calculator

Most businesses guess their marketing budget — and underspend into invisibility or overspend into panic. This calculator turns your annual revenue and growth intent into a concrete monthly number, using the percentage-of-revenue ranges that agencies and CMOs actually plan with.

Pick a preset or set your own percentage of annual revenue.
Monthly budget—Enter your annual revenue and a target percentage to calculate.
Annual budget—

How it works

Marketing budget = annual revenue × target percentage. The percentage depends on your goal: roughly 5% of revenue to maintain your position, around 10% to grow steadily, and 15–20% to grow aggressively or launch into a new market.

Pick a preset or set a custom percentage, and the tool returns monthly and annual budgets. Young companies and competitive niches sit at the high end; established brands with strong organic engines can hold the low end.

FAQ

Common planning ranges: ~5% to maintain, ~10% to grow, 15–20% for aggressive growth or new launches. B2C typically spends more than B2B, and early-stage companies more than established ones. The right number is the one tied to an explicit growth goal.

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