Calculators — Free

ROAS Calculator

ROAS (Return on Ad Spend) tells you how much revenue every ad dollar brings back. Enter your ad spend and the revenue it generated — the calculator returns your ROAS as a multiple and a percentage, with an honest read on whether that number is healthy.

Use tracked revenue from your store or CRM, not platform-reported.
ROAS—Enter your ad spend and revenue to calculate.

How it works

The formula is simple: ROAS = revenue generated by ads ÷ ad spend. Spend $2,000 and generate $8,000 in tracked revenue, and your ROAS is 4.0 — every dollar in returns four dollars out.

The trap is reading ROAS without context. A 4x ROAS on a product with a 20% gross margin loses money, while a 2.5x ROAS on a 60% margin product prints it. That's why we pair this tool with the Break-Even ROAS Calculator — know your floor before judging your ceiling.

FAQ

It depends entirely on your gross margin. As a rule of thumb, most e-commerce brands need at least 3x to be comfortably profitable, while service businesses with high margins can win at 2x. Calculate your break-even ROAS first — 'good' is anything meaningfully above that number.

Related tools

CalculatorsBreak-Even ROAS CalculatorFind the minimum ROAS your ads need to hit before losing money. Based on your real gross margin — the number most brands never calculate.CalculatorsCAC CalculatorCalculate your Customer Acquisition Cost: total marketing and sales spend divided by new customers won. Know exactly what a customer costs you.CalculatorsCPM CalculatorCalculate CPM, total cost, or impressions — enter any two values and solve the third. The standard formula for pricing ad reach.

You just did the math. Want us to move the numbers?

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