Generators — Free

UTM Builder

UTM parameters are small tags added to your links that tell your analytics exactly where each visit came from. This builder assembles them correctly — with presets for the most common channels and validation that saves you from the classic tracking-breaking typos.

Your tracking URL
Fill in the URL and UTM fields to build your link.

Everything is lowercased and hyphenated automatically — consistent naming is what keeps your analytics reports clean.

How it works

Enter your destination URL, then fill the UTM fields: source (where the link lives: google, facebook, newsletter), medium (the channel type: cpc, paid-social, email), campaign (which effort: summer-launch), and optionally term and content for keyword/variant detail. The tool assembles and encodes the final URL with a copy button.

Consistency is the whole game: 'Facebook', 'facebook' and 'fb' become three different sources in your reports. Use the presets, keep everything lowercase with hyphens, and agree on naming with anyone else who builds links.

FAQ

Source = the specific site or platform the click comes from (google, facebook, newsletter). Medium = the type of channel (cpc, paid-social, email, referral). Campaign = the marketing effort the link belongs to (black-friday-2026). Together they answer: where, how, and why this visitor arrived.

Related tools

GeneratorsMeta Tag GeneratorGenerate SEO title, description, Open Graph and Twitter Card tags — with live Google and social previews and copy-paste HTML.CalculatorsCTR CalculatorCalculate click-through rate from clicks and impressions — or find the clicks or impressions needed to hit a target CTR.AnalyzersEmail Subject Line TesterScore your email subject line 0–100: length, spam triggers, caps, punctuation, emoji and personalization — with concrete fixes.

You just did the math. Want us to move the numbers?

Kortex runs paid traffic, websites, design and AI automation for growing brands — one senior team, measured on revenue. Get a free growth plan for your business.